Here Comes the Cupcake Bride! Scrapbooking The Wedding Cake Shoppe

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The new spring season means fresh new scrapbook layouts and a spring cleaning mentality!  I was so excited to do a layout completely devoted to bright pastels and best of all, I got to break out my sweet treat cardstock and matching stickers and embellishments by my favourite scrapbooking brand, DCWV (Die Cuts With a View)!  It was like stumbling on treasure when I found the sticker, embellishment, and rub-on set of cupcakes, candies, and sweet in a rainbow of colours during a random trip to Winners last year, and I’ve been holding on them for the perfect layout.  I haven’t purchased any new scrapbook materials in months and I’ve been doing a pretty decent job of using up my very large stash of scrapbooking goodies!  It’s always so tempting buying new things for future layouts, but it feels even greater using up things I already have and being forced to be creative with only those materials.

Cupcakes are always so much fun to scrapbook but this layout I did of The Wedding Cake Shoppe was special in a different way.  The Wedding Cake Shoppe is a visual representation of memories, the passing of time, and the documentation of milestones – in this case, weddings!  At this point in my life, there’s wedding fun and happiness (and yes, stress!) all around me as friends get engaged, plan and have weddings, and attend as wedding party guests.  Each person has their own unique way of memoralizing this new chapter in their lives whether its through photos, wedding favours, videos, cards, or memory boxes. 

The Wedding Cake Shoppe captures the essence of this through visual cues throughout their space.  In the shop, there are wedding magazines on magazine racks, dainty framed photos of wedding magazine covers and pages, past and present, in crisp white lacquered frames, and beautifully decorated wedding cakes in styles that span the decades.

What really warmed my heart though during that first visit was an entire bottom wall by the front window display solely devoted to, and covered in, wedding thank you cards from happy brides, newlyweds, and Wedding Cake Shoppe customers.  Each and every one of these special points of reference inside the wedding cake and cupcake shop tells a story, a story about the role weddings have played in our society at different points in time and the cultural significance in using food to celebrate and symbolically represent this occasion.  Finally, it demonstrates the joy we have in capturing and preserving special moments in our lives through photographs, scrapbooking, and decor, and sharing this joy with those around us.  

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Scrapbooking materials used: teal cardstock (Best Occasions); watermelon pink, lavender, pale pink and yellow, and powder blue cardstock (Recollections); dessert printed cardstock (The Sweet Stack with glitter by DCWV); cupcake, candy, and dessert stickers and embellishments (The Sweet Stack embellishment pack by DCWV); rhinestone embellishment (Crafts by Dollarama); pink scalloped lace heart stickers (Martha Stewart Crafts); vintage postcard patterned paper; black and white floral patterned paper; blue and white speckle dotted patterned paper; pink and blue plaid patterned paper; powder blue, yellow, and gold floral paisley patterned paper (Anna Griffin); wedding cake stickers (Sticko); brown twine; medium scallop circle paper punch (ek success).

The Wedding Cake Shoppe is located at 859 College Street, just west of Ossington Ave.  They are open 6 days a week (closed on Tuesdays) and their weekday hours are from 11am-7pm, weekend hours from 11am-5pm.  You can check out their official website here, and follow them on Facebook and Twitter.

Petal Pink and Summer Strawberry Cupcakes – Making Cupcake Memories at The Wedding Cake Shoppe, Part II

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Party-ready cake and cupcake stands, sweet-as-can-be cupcake tags and decorations, and fresh flowers in water at every table – The Wedding Cake Shoppe is a bright and fresh wedding cake and cupcake emporium with enough whimsy and happiness to brighten even the cloudiest of days.  The Wedding Cake Shoppe, as a wedding cake decorating company, has been in operation for 7 years, while the retail storefront located on College Street just west of Ossington Ave., is celebrating its 3rd in Toronto later on this month.  Sisters Cindy and Sarah Coelho are the pastry chefs, artists, and brains behind the business and I was lucky enough to chat with Cindy during my time at the shop where we talked about cupcakes (surprise, surprise!), our passions and work, and swiss meringue buttercream! 

Although the shop is known for its beautiful, larger-than-life wedding cakes, cupcakes happily share some of that limelight.  Awash in pastels, cute polka dots, and swiss dots, the shop has over 20 different rotating flavours of cupcake cake and frosting to satisfy every kind of sweet tooth.  Chocoholic?  Check.  Fruity tooty?  Check.  Coffee drink addict?  Check, check, and check.  What sets The Wedding Cake Shoppe’s cupcakes apart from many other bakeries in the city is its use of different buttercreams and frostings.  While many shops and businesses mainly stick to one or two types of frosting, Cindy and Sarah use a mix of cream cheese frosting, chocolate ganache, and swiss meringue buttercream to frost their cupcakes, making their cupcakes more fluffy, whipped, and airy as opposed to thick and sickly sweet.

In a nutshell, swiss meringue buttercream is a frosting that requires more time, technical skill, and careful observation to prepare than American buttercream (icing sugar + butter) because of its use of egg whites.  Egg whites are whisked into a bowl of granulated white sugar (notice the absence of icing or confectioners sugar; big difference!) set over a simmering pot of water.  The sugar and egg white mixture is then whisked in a mixer to create a meringue base.  This meringue base is then mixed with butter and flavouring (fruit, extracts, whatever your heart desires) to form a smooth, velvety, swiss meringue buttercream.

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Spring Pastels and Sprinkles Abound – Cupcakes & Cakes at The Wedding Cake Shoppe, Part I

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With balmy spring weather hitting the city and Easter just around the corner, everything is looking brighter, fresher, and happier and that sentiment certainly includes cupcakes and cupcake shop storefronts!  The cupcake shop tour continues on Ate by Ate and with a new season upon us (and Oreo’s year-long birthday party!), I think things are going to get even more delicious and aesthetically beautiful in the next few months.  I have admired The Wedding Cake Shoppe’s menu of cupcakes from afar for so long and I have spent many an hour daydreaming about which cupcake flavours I would love to devour the most (for starters, the green tea, the spicy chai latte, and the cappuccino), not to mention using their cupcake flavours as inspiration for new and upcoming series on the blog.  Before my first visit, I thought a lot about these cupcakes.  To the point where I was mentally putting together half dozen boxes in my head.  It was bad. 

When I first found out about the shop months and months ago, I wasn’t sure how large the cupcake selection would be, or whether or not the cupcakes would be accessible to the public on a drop-in sort of basis.  Would they have more than the usual vanilla and chocolate options?  Would I be able to pop in to just buy one?  Or was it the type of business that was solely devoted to catering and big bulk orders?  After all, the shop was named The Wedding Cake Shoppe for a reason!  I had faced situations in the past where I was so sure I had hit pay dirt with a new bakery discovery only to find out that, well, cupcakes really weren’t all that present and that I would have absolutely no material to photograph or write about.  Or that individual cupcakes weren’t for sale and that the minimum purchase had to be dozen.  Which is fine – just not during the times I only feel like one. 

After doing a quick search online, all my questions were answered and all my reservations were blown out the window.  I was gobsmacked to find out they had even more flavours than some of the cupcake exclusive bakeries in town!  And that I could go walk in and pick out a cupcake at my leisure!  This visit was a long time coming  and it was everything I could have hoped for.  I left feeling even more inspired than before and with so much more appreciation for the artistry and chemistry, even, behind cakes and pastry in general.  Visiting cupcakeries around the city is just as much a treat for the eyes as it is for the stomach and The Wedding Cake Shoppe is beautiful inside and out.  I’m excited to share my full write-up with you all tomorrow and all the sweet and delicious goods.  Here is a photo spotlight and the first part of my two-part series on The Wedding Cake Shoppe!

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The Wedding Cake Shoppe is located at 859 College Street, just west of Ossington Ave.  They are open 6 days a week (closed on Tuesdays) and their weekday hours are from 11am-7pm, weekend hours from 11am-5pm.  You can check out their official website here, and follow them on Facebook and Twitter.