Plush red carpet. Sparkles. Twinkling lights. The star treatment. Lights, camera…chocolate?! OH YES. Bars and bars of melt-in-your-mouth Hershey’s chocolate just waiting to be devoured. Hot chocolate with jumbo marshmallows that resemble heavenly pillows of sweetness. And Facebooking, tweeting, and Instagramming your little social media tooshie off like you’ve never Facebooked, tweeted, and Instagrammed before in your life. The holidays just became THAT much sweeter my dear Torontoians! This weekend only, from Saturday, December 20 through Sunday, December 21 from 11am-7pm, Hershey’s Canada is giving everyone a chance to say “thank you” this holiday by inviting everyone to their special Thank You pop-up shop at 473 Queen Street West, just west of Spadina Ave.
Here’s how it works: stop by the store with friends and family (or just your awesome self), ogle the sparkly Hershey’s tree, travel along the red carpet to receive a Hershey’s chocolate bar of your choice (Cookies ‘n’ Creme, Milk Chocolate, or Whole Almonds) from a Hershey’s ambassador to give to a friend, family member, or loved one you want to extend a thank you to this holiday season. Choose a pretty Hershey’s tag to attach to said chocolate bar, grab a Sharpie marker from one of the cute little Christmas tins, and write a loving message on it.
With ‘thank you’ chocolate bar in hand, make your way over to ‘center stage’ (it’s not really a stage, but you get what I mean!), get your picture taken by a Hershey’s ambassador in front of the sparkly silver Hershey’s “thank you” wall, and if you like, have it uploaded and posted on Facebook right then and there to share with all your fab friends. Then, to cap off the memorable experience, grab a cup of Hershey’s hot chocolate with jumbo marshmallow, and a chocolate bar of your choice for yourself to take with you on the road as a thank you from Hershey’s for taking part in this special holiday event. Leave the Hershey’s pop-up with a smile on your face and the warm and fuzzies in your heart!
I received a special invitation to preview the pop-up this morning from the wonderful Ms. Hayley Findlay from Ketchum PR Canada so I have her to thank for this very special holiday experience which I shared with my dear friend, Sally. And really, that’s what this Thank You pop-up is really about: creating a unique holiday memory with friends and family, enjoying a sweet moment, and carving that little bit of time out of the hustle and bustle of the season to experience something fun, memorable, and delicious. Pete Vanslyke, Director of Marketing for Chocolate at Hershey Canada, gave a speech in the middle of the preview to thank us for coming and to explain the rationale for the pop-up. Why have a Thank You pop-up? And why the weekend right before Christmas, one of the busiest of the year? The answer is simple: to make people happy with a one-of-a-kind holiday experience. A pay-it-forward, so to speak. Hershey’s is thanking us for being loyal consumers. We’re thanking someone special with a bit of sweetness from the heart.
The pop-up, to me, is really a way of tapping into a desire to capture, document, and share special experiences and moments with the people who matter most to us. Hershey ambassadors were at the ready to snap a few polaroids to hang on their tree and tablets were capturing photo after photo as we made our way down the red carpet. Let’s be real: many of us are guilty of snapping selfies and documenting the mundane moments of our lives and sharing them on Facebook, Twitter, and Instagram. And many do so on their phones; forget the humble computer (I do my work on my laptop and still use my desktop to print – you can call me grandma, it’s perfectly fine). You might even say that a touch of sentimentality has been lost in the process, what with page views, click-throughs, retweets, and likes overshadowing the heart and soul behind a photo that’s posted and shared. But when it comes right down to it, that urge to document, to share, and to tell stories through images via photography is still very much alive and well. It has merely evolved. Hershey’s know this and has come up with this concept space to fuse a little modern technology with the simple act of memory-making. And of course, chocolate. LOTS of chocolate.
Happy holidays, everyone, enjoy the pop-up this weekend! If you want to follow on social media, use the hashtag #HersheysThankYou and check out the Hershey’s Facebook page for photos and updates!
The Hershey’s Thank You pop-up store is located at 473 Queen Street West in downtown Toronto, just west of Spadina Ave. for this weekend only.