Map Out Your Macaron Munching Routes – 1 Week Until Macaron Day Toronto 2014!

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pre macaron day 2014 collageJust as the title says: only 1 more week until we celebrate the 3rd annual Macaron Day TO on March 20th!  I’m happily volunteering again this year as a Macaron Day TO ambassador and I already have my macaron map figured out.  If you’ve never participated in the delicious occasion before, you must!  Not only is it super fun carrying around a bundle of macarons in your arms (or purse or tote bag or in my case in the last two years, a picnic basket and Hello Kitty tin lunch box!), it’s also for a bigger and more important cause.

Macaron Day, in essence, is a day to support local charities in addition to enjoying delicious macarons and trying numerous wacky flavours made just for the occasion.  Many cities take part including Paris, New York and Toronto and each city chooses a local charity to raise money for.  For the last two years, Macaron Day TO has been donating 25% of all Macaron Day sales on March 20th to the Red Door Family Shelter, an organization that aids in providing care and social, legal and financial assistance to the homeless, low-income families and abused women and children just to name a handful.

On March 20th, participating patisseries, bakeries and cafes all across the city will be baking up a storm in support of this cause.  Here’s how it works: show up at a participating Macaron Day TO location, tell folks at said location that you’re celebrating Macaron Day and receive a FREE macaron!  (One free macaron per customer).  And of course, 25% of the proceeds of any and all macaron purchases you make on the day will go to benefit Red Door.  Obviously, Macaron Day wouldn’t be a success without the enthusiasm and support from everyone who comes out for it, so if you can, visit your favourite participant or make a day out of like me!  Get out early though as each participating location will have a limited number of free macarons to give out.

I’ve had a lot of fun strategizing and mapping out my macaron munching routes the last two years and this year will be no different.  I’ve generally followed a north-south plan, hitting up about 4 to 6 spots each year: La Bamboche, Petit Thuet x 2, Patachou, Rahier Patisserie, Patisserie La Cigogne, Yorkville Espresso Bar, and Daniel et Daniel.  I’m going about my route a little differently this year so you’ll see lots of photos from places I haven’t hit on Macaron Day yet!  I’m excited and I hope that all of you will get the chance to come out, have fun, eat macarons, and benefit Red Door.

Check out all of Ate by Ate’s macaron yumminess!

Macaron Day TO 2013

Macaron Day TO 2012

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